Black Friday and Cyber Monday are barely over and the real action begins: the Christmas business is now in full swing. For retailers, that means big crowds in local stores and 400 to 600 percent more online traffic. But it's not just department stores and online stores that are running at full speed - you also have your hands full in customer service. Many people have questions about products, offers and promotions, or want to know whether their parcels will arrive on time. And there's no respite after Christmas Eve either, because that's when the big gift exchange begins: A full 28% of customers return at least one gift (as of 2017). And many of them have questions about the conditions - which in turn end up at customer service.
But don't worry: We'll tell you how to stay calm and relaxed during this peak period and even put the increased volume of inquiries to work for you.
