Communication (e.g. marketing emails, chat)
Marketing emails and electronic notifications
If you, as a Talent or freelancer, are in business or business-initiating contact with us, we send marketing emails and other electronic notifications (hereinafter “marketing emails”) to you only with your consent or where permitted by law. If the content of the marketing emails is specifically described in the course of registration, that description is decisive for the users’ consent. Otherwise, our marketing emails contain information about our services (e.g. suitable project offers) and about us.
Erasure and restriction of processing:
We may store email addresses for which a marketing objection (opt-out) has been declared for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove a previously given consent. Processing of this data is restricted to the purpose of potential defence against claims. An individual request for erasure is possible at any time, provided that the previous existence of consent or another legal basis is confirmed at the same time. Where we are under an obligation to permanently observe objections, we reserve the right to store the email address for this purpose alone in a separate suppression list (so-called “blocklist”).
The logging of procedures that are relevant for the establishment or existence of the respective legal basis takes place on the basis of our legitimate interests for the purpose of proving that the process was carried out properly. Where we engage a service provider to send emails, this is based on our legitimate interests in an efficient and secure email delivery system.
Notes on legal bases:
The dispatch of newsletters is based on the consent of the recipients or, where consent is not required, on our legitimate interests in direct marketing, insofar as and to the extent that this is permitted by law, e.g. in the case of marketing to existing customers. Where we engage a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure dispatch. The registration process is recorded on the basis of our legitimate interests in order to demonstrate that it was carried out in accordance with the law. In the case of system emails, notifications are sent for the purpose of business initiation (e.g. confirmations of receipt of enquiries or orders, or information on changes to processing status) and/or for the purpose of fulfilling a contract.
Content:
Information about us, our services, campaigns and offers.
Information on order or placement status (system emails).
Data categories processed: master data (e.g. names, addresses); contact data (e.g. email addresses, telephone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. websites visited, interest in content, access times).
Data subjects: communication partners.
Purposes of processing: direct marketing and promotional communication (e.g. by email or post).
Legal bases: existing customer exception (§ 7(3) UWG – German Unfair Competition Act); consent (Art. 6(1) sentence 1 point a GDPR); legitimate interests (Art. 6(1) sentence 1 point f GDPR).
Right to object (opt-out):
You may unsubscribe from receiving our newsletter at any time, i.e. withdraw your consent and/or object to any further receipt. A link to unsubscribe from the newsletter can be found at the end of each newsletter, or you can use one of the contact options provided above, preferably email.
Further information on processing operations, procedures and services
Measurement of open and click rates:
Our marketing emails may contain a so-called “web beacon”, i.e. a one-pixel file that is retrieved from our server when the newsletter is opened or, if we use an email service provider, from their server. As part of this retrieval, technical information is initially collected, such as information on the browser and your system, as well as your IP address and the time of retrieval. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behaviour, determined on the basis of their retrieval locations (which can be identified using the IP address) or access times.
This analysis also includes determining whether and when newsletters are opened and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until these are deleted. The evaluations help us recognise the reading habits of our users and adapt our content to them or send different content according to the interests of our users.
Measurement of open and click rates, storage of the measurement results in user profiles and their further processing are carried out on the basis of the users’ consent. A separate withdrawal of consent solely for performance measurement is unfortunately not possible; in this case, the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information is deleted.
Further information on processing operations, procedures and services:
HubSpot: CRM and collaboration platform including email marketing; service provider: HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, Germany; legal basis: legitimate interests (Art. 6(1) sentence 1 point f GDPR); website; privacy policy; data processing agreement; standard contractual clauses (ensuring an adequate level of data protection when processing in third countries).
Notes on legal bases (repeated overview):
The dispatch of newsletters is based on the consent of the recipients or, where consent is not required, on our legitimate interests in direct marketing, insofar as and to the extent this is permitted by law, e.g. in the case of marketing to existing customers. Where we engage a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure dispatch. The registration process is recorded on the basis of our legitimate interests in order to demonstrate that it was carried out in accordance with the law. In the case of system emails, notifications are sent for the purpose of business initiation (e.g. confirmations of receipt of enquiries or orders, or to inform you about changes to processing status) and/or for the purpose of fulfilling a contract.
Data categories processed: master data (e.g. names, addresses); contact data (e.g. email addresses, telephone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. websites visited, interest in content, access times).
Data subjects: communication partners.
Purposes of processing: direct marketing and promotional communication (e.g. by email or post).
Legal bases: existing customer exception (§ 7(3) UWG); consent (Art. 6(1) sentence 1 point a GDPR); legitimate interests (Art. 6(1) sentence 1 point f GDPR).
Right to object (opt-out):
You may unsubscribe from receiving our newsletter at any time, i.e. withdraw your consent and/or object to any further receipt. A link to unsubscribe from the newsletter can be found at the end of each newsletter, or you can use one of the contact options provided above, preferably email.
Communication via chat, messenger & similar services
In the context of project- or order-related communication, we use selected chat and messenger services and therefore ask you to observe the following information on how these services work, on encryption, on the use of communication metadata and on your options to object.
You can also contact us via alternative channels, e.g. by telephone or email. Please use the contact options provided to you or those indicated in our online offering.
In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attached images) is encrypted end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of the messenger with encryption enabled to ensure that the content of messages is encrypted.
However, we additionally inform our communication partners that although the providers of messengers cannot view the content, they can determine that and when communication partners communicate with us and process technical information on the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata).
Notes on legal bases:
Where we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not request consent and, for example, they contact us on their own initiative, we use messengers in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and in meeting our communication partners’ needs for communication via messenger.
We also point out that we do not transmit contact data provided to us to messenger providers for the first time without your consent.
Withdrawal, objection and erasure:
You may withdraw consent given and object to communication with us via messenger at any time. In the case of communication via messenger, we erase messages in accordance with our general erasure policies (i.e. for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any enquiries from communication partners, provided no reference to a previous conversation is expected and there are no statutory retention obligations preventing erasure.
Reservation of reference to other communication channels:
Finally, we point out that, for your security, we reserve the right not to answer enquiries via messenger. This may be the case, for example, where contractual details require special confidentiality or a response via messenger does not meet formal requirements. In such cases, we refer you to more appropriate communication channels.
Data categories processed: contact data (e.g. email addresses, telephone numbers); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses); content data (e.g. entries in online forms).
Data subjects: communication partners.
Purposes of processing: handling contact enquiries and communication; direct marketing (e.g. by email or post).
Legal bases: consent (Art. 6(1) sentence 1 point a GDPR); legitimate interests (Art. 6(1) sentence 1 point f GDPR); performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point b GDPR).
Further information on processing operations, procedures and services
HubSpot: CRM and collaboration platform; service provider: HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, Germany; legal basis: legitimate interests (Art. 6(1) sentence 1 point f GDPR); website; privacy policy; data processing agreement; standard contractual clauses (ensuring an adequate level of data protection when processing in third countries).
Microsoft Teams: Microsoft Teams messenger; service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; website; privacy policy; security information; standard contractual clauses (ensuring an adequate level of data protection when processing in third countries).
RocketChat: maintenance and technical support for the platform-internal chat and collaboration service; service provider: Rocket.Chat Technologies Corp., 251 Little Falls Dr, Wilmington, DE 19808, USA; website; privacy policy; GDPR compliance (including ensuring an adequate level of data protection when processing in third countries).